Kochi metro is all set to change the face of the city & all this is possible because of the 24/7 efforts of emigrant workers for whom Kochi is now their second home
Just another day with the Kitchen crew and we were working on a CSR campaign for a brand when my colleague Nitheesh Mohan came up with an idea for thanking the metro workers. He coined the idea as “thanks bhai” to thank the Kochi metro workers for their hard work and 24/7 effort in bringing the much dreamt about project of the city to Life.
And its only coincidence that all this happened just as Diwali was in the corner & ‘voila’ we had our #makesomethingnew moment just there !
Although our discussion with the particular brand is still underway, we decided to go ahead with the campaign anyway.
we are raising money & looking for partners for executing this. a website to collect the messages for workers will be live this week as well.
And so we are looking for more support in here. click on the link/image below to know more on how you get a piece of the action.