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instead. in /home/andrinemendez/public_html/wp-includes/functions.php on line 3916 Andrine Mendez – Thanks Bhai : this Diwali lets celebrate & thank our Kochi metro workers Notice: Undefined index: BLO_body_font_unit in /home/andrinemendez/public_html/wp-content/themes/felici/hades_framework/helper/Helper.php on line 1265 Notice: Undefined index: BLO_body_font_style in /home/andrinemendez/public_html/wp-content/themes/felici/hades_framework/helper/Helper.php on line 1267 Notice: Undefined index: BLO_link_font_color in /home/andrinemendez/public_html/wp-content/themes/felici/hades_framework/helper/Helper.php on line 1319 Notice: Undefined index: BLO_link_hover_font_color in /home/andrinemendez/public_html/wp-content/themes/felici/hades_framework/helper/Helper.php on line 1322 Notice: Undefined index: BLO_footer_link_font_color in /home/andrinemendez/public_html/wp-content/themes/felici/hades_framework/helper/Helper.php on line 1325 Notice: Undefined index: BLO_footer_hover_link_font_color in /home/andrinemendez/public_html/wp-content/themes/felici/hades_framework/helper/Helper.php on line 1328 Notice: Undefined index: BLO_stage_bgcolor in /home/andrinemendez/public_html/wp-content/themes/felici/hades_framework/helper/Helper.php on line 1337 Notice: Undefined index: BLO_footer_bgcolor in /home/andrinemendez/public_html/wp-content/themes/felici/hades_framework/helper/Helper.php on line 1338 Notice: Undefined index: BLO_stage_bgtexture in /home/andrinemendez/public_html/wp-content/themes/felici/hades_framework/helper/Helper.php on line 1340 Notice: Undefined index: BLO_footer_bgtexture in /home/andrinemendez/public_html/wp-content/themes/felici/hades_framework/helper/Helper.php on line 1341 Notice: Undefined index: BLO_font_color in /home/andrinemendez/public_html/wp-content/themes/felici/hades_framework/helper/Helper.php on line 1345 Notice: Undefined index: BLO_footer_bg in /home/andrinemendez/public_html/wp-content/themes/felici/hades_framework/helper/Helper.php on line 1362
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Thanks Bhai : this Diwali lets celebrate & thank our Kochi metro workers

Kochi metro is all set to change the face of the city & all this is possible because of the 24/7 efforts of emigrant workers for whom Kochi is now their second home

Just another day with the Kitchen crew and we were working on a CSR campaign for a brand when my colleague Nitheesh Mohan came up with an idea for thanking the metro workers. He coined the idea as “thanks bhai” to thank the Kochi metro workers for their hard work and 24/7 effort in bringing the much dreamt about project of the city to Life.

And its only coincidence that all this happened just as Diwali was in the corner & ‘voila’ we had our #makesomethingnew moment just there !
Although our discussion with the particular brand is still underway, we decided to go ahead with the campaign anyway.

we are raising money & looking for partners for executing this. a website to collect the messages for workers will be live this week as well.

And so we are looking for more support in here. click on the link/image below to know more on how you get a piece of the action.

Thanks Bhai

3 years ago by in Campaign , Cochin | My city. You can follow any responses to this entry through the | RSS feed. You can leave a response, or trackback from your own site.
About

The Guy who talks @saltmangotree | Branding guy & Speaker | Working on building an Internet Video Studio & writing a book on Entrepreneurship | Connect with me on Twitter(@Andrine_mendez) & Google+<a rel="author" href="https://plus.google.com/u/115432452213456952015rel=author"