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Lexus Puts On a Dazzling Light Show With Aerial LED Stuntmen

Brands and advertising agencies are now obsessed with creating new formats and benchmarks when it comes to content. Typical computer animations or graphics is now too cliche and people are going after the experiential.

Personally & professionally i am very happy & excited about it cos its a journey i started 4 years back at saltmangotree. We are still scaling up that way & have added quite a few to the ‘experimental’ as you could find here.

Lexus recent campaign took things to a next level in terms of the level of experimentation they did on the format.In “Strobe,” an eye-catching minute-long film from CHI & Partners, it seems as if a single shimmering figure is traversing the nightscape of downtown Kuala Lumpur. In fact, dozens of stuntmen and acrobats dressed in LED suits took part in creating the illusion. Using complex rigging and in-camera effects (no CGI), the “illuminated man” appears to vault from rooftop to rooftop, dance across billboards, cartwheel through an empty office and even dive into a high-rise swimming pool.

What do you think about this new trend of creating experimental formats of content ?

4 years ago by in Advertising , Marketing. You can follow any responses to this entry through the | RSS feed. You can leave a response, or trackback from your own site.
About

The Guy who talks @saltmangotree | Branding guy & Speaker | Working on building an Internet Video Studio & writing a book on Entrepreneurship | Connect with me on Twitter(@Andrine_mendez) & Google+<a rel="author" href="https://plus.google.com/u/115432452213456952015rel=author"