1.Be a Content Source
In Social network your influence or reach simply depends on the type of content you share. Now you might be a snack brand, but that does not mean that the content you posts should all be about your product. Social Networks revolve around content & who gives the best content is where people will be. So the prime rule is that you got to generate content relevant to your sector, content useful to your target audiences & content they would recommend to their network.
2. Don’t Hard sell your brand
Now, just because it’s your Fan page does not mean that you need to keep posting offers & details about your product/service. Hard-selling does not work here & doing that will simply turn off your audiences. In social network your post get’s a life span of maximum 6 hours based and what you are posting make a great deal of impact to your target audiences.
3. Conversations
You are on facebook/twitter because you want to engage with your target audience and not to just announce some stuff or posts some random quotes or links. It’s never about how many people like your page or follow you but its simply about how many people interact with you. So you need to ensure posts which encourage such interactions or conversations.