Watch the most Awesome client pitch ever made for a #digital activation by @saltmangotree . You may click here too to watch the video.
3 Thumb rules for Business in Social Media
1.Be a Content Source
In Social network your influence or reach simply depends on the type of content you share. Now you might be a snack brand, but that does not mean that the content you posts should all be about your product. Social Networks revolve around content & who gives the best content is where people will be. So the prime rule is that you got to generate content relevant to your sector, content useful to your target audiences & content they would recommend to their network.
2. Don’t Hard sell your brand
Now, just because it’s your Fan page does not mean that you need to keep posting offers & details about your product/service. Hard-selling does not work here & doing that will simply turn off your audiences. In social network your post get’s a life span of maximum 6 hours based and what you are posting make a great deal of impact to your target audiences.
3. Conversations
You are on facebook/twitter because you want to engage with your target audience and not to just announce some stuff or posts some random quotes or links. It’s never about how many people like your page or follow you but its simply about how many people interact with you. So you need to ensure posts which encourage such interactions or conversations.
Customer Satisfaction Sucks !!!
Yup,it took me sometime to digest and understand this as i was reading “FLIP” by PeterSheahan.But then
looking by my own experiences and by what the book said,i too agreed with it.
Ever since we ramped up our sales of Smiley Privilege Card,i used to think customer satisfaction as a prime index for our growth ahead but little sooner did i realize that customer satisfaction is merely an index of what we condition the customer to expect,not what he or she really wants and the big question here is what does the customer really wants ? And biggest question of all is does the customer know what he wants ?
Our product can only outclass competition when we can predict what the customer wants before he even thinks. i know this sounds weird but if you take a close look at ourselves as a customer i am sure sometimes even we don’t know what we expect from a particular product.But then if the product itself has set itself a necessity in our minds,then that i say is the selling point of any product.
We can never measure the demands of a customer and design a product. Look at the best in the business for e.g Apple never had a survey with people asking if they would like to own a portable music player with radio or some cool interface. They just just went on to create something out of the box.They went out there and created a necessity among their customers and that’s how it all happened.
So the bottom line here is that you can never sell something if you focus on customer satisfaction because that would just make you a puppet in the hands of your customer and you truly can’t commit to it.Design your product with a niche that no one else can and in way where your product creates the necessity among customers.
Originally posted 2009-12-27 20:53:43. Republished by Blog Post Promoter
Brand Avatar: Tigerwoods,Tendulkar,Angelina…what next ?
The Brand stories around has always been about innovation in its look and feel. The 
earlier strategies were simple,you make your brand look good and appealing. They used to work on having their logos all over the customer habitat. television ads about how you can also be cool using their products. Customers use to fall for that back then.The comapny just had to project the brand as a Life-saver even if it no where in real sense.
earlier strategies were simple,you make your brand look good and appealing. They used to work on having their logos all over the customer habitat. television ads about how you can also be cool using their products. Customers use to fall for that back then.The comapny just had to project the brand as a Life-saver even if it no where in real sense.As times have changed,so have customer inclination and understanding about brands and to foster these the marketing gurus came up with best solution which has been a very strong fold or say been a battle field for brands since
its been started and that is to have a Brand Ambassador.
Media started to take over the Lives of the common people so much that now the value of brand depends on the celebrity who endorses them.Billions have been floated to pull in the who-is-who to endorse a brand and the only thing that has changed is that now there were a closed set of privileged people who use to get Billions for just saying that they use the product even if in reality they never tried it.But it’s still followed and is in certain cases an un-deniable mode of promotion.People Love celebs,so they will also Love the products they endorse;very Simple logic and it works too.
The Brand stories around has always been about innovation in its look and feel. The earlier strategies were simple,you make your brand look good and appealing. They used to work on having their logos all over the customer habitat. television ads about how you can also be cool using their products. Customers use to fall for that back then.The company just had to project the brand as a Life-saver even if it no where in real sense.
As times changed,so have customer inclination and understanding about brands and to foster these the marketing gurus came up with best solution which has been a very strong fold or say been a battle field for brands since its been started and that is to have a Brand Ambassador.Media started to take over the Lives of the common people so much that now the value of brand depends on the celebrity who endorses them.Billions have been floated to pull in the who-is-who to endorse a brand and the only thing that has changed is that now there were a closed set of privileged people who use to get Billions for just saying that they use the product even if in reality they never tried it.But its still followed and is in certain cases an un-deniable mode of promotion.People Love celebs,so they will also Love the products they endorse;very Simple logic and it works too.
But the question is how long,the trends show that this regime of the celebs will soon end,not very soon though. The brand quotient is shifting from Looks & Feel to more of an Experience these days.Big giants are already shifting their focus from traditional streams to the next Gen models of Social Media.The Brand Passion unlike before is now having a new angle(as shown in the illustration)
The Question is what next ?
This the continuation of the Brand Avataar Series.
Part 1:Brand Avatar,a 3-D view on changing brand realms
Part2: Brand Avatar:Tigerwoods,Tendulkar,Angelina..what next ?
Keep reading more more…
Originally posted 2010-01-08 15:57:44. Republished by Blog Post Promoter
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