The brand in making “Kerala”:God’s own country


Some days back I read on how my government is planning to spend crores of rupees in making the state an iconic brand worldwide. And these guys look quite serious about it, at least the present ruling side knows to market things properly. Be that the 100 day stunt or the vision 2030 that’s been conceptualized, Kerala govt. Lead by Mr.Oomen Chandy has taken the word “Branding” quite seriously. These guys even went all the way to IIM-K to attend classes on “governing”. The CM himself has ensured he has turned no stones unturned when it comes to “Branding” his daily activity be it his Facebook page or his office live video feed or his monthly PR & Media releases on his plans, this guy has turned the brand “Kerala” to really inspirational levels.

It even inspired me to do a 100 day agenda sort of thing in certain projects I am doing. Anyway, the brand “Kerala” is going through a very important phase and even I am trying to use my resources for the same course. My organisation is in talks with government bodies in terms of providing them our expertise & services as brand consultants.And we are really looking forward to bag some of those account soon.

Anyway,I invite your comments on what you think are the best initiatives or what need to be done to make our brand “Kerala” a success world over.We need both government and private players to take part in this too to make it happen.

Originally posted 2011-09-19 22:17:04. Republished by Blog Post Promoter

Riding high on the tourism fever,states are playing it big !

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Amitabh Bachan has been the brand ambassador for Gujurat Tourism and following that trend now is West Bengal which has appointed Shahrukh Khan as the state’ s ambassador . Didi is has also turn switched the colours of the state from red to blue ! SRK had said that the state is his second home,his IPL stunts are also rooted within the state.

This might not be the best one,In terms of having a celebrity to sell the state tourism but then the good thing is that states have finally taken a serious call in terms of boasting their tourism resources ! Gujurat has seen about 2 cr tourists post BigB’s campaign for the state. MP,Arunachal,Chattisgarh is also set to rope in Abhishek Bachan,Aamir khan and sushmita respectively.

Looks like Bollywood is the choice for the states but is a celebrity required to boast a states tourism initiatives ? I mean look at Kerala and Rajasthan for a matter, the states are iconic in terms of its tourism promotion initiatives and they don’t owe any of that to any icon or celeb. At the end tourists come there for the beauty of what the place holds and not cos it was endorsed bye someone !

I mean how would it look if we hire Tom Cruise tomorrow to promote Incredible India ? Pretty cheesy ah ? But then good thing is that states are finally given it a start and that’s good thing about it !

10 Innovative Start-ups from Kerala

Please note that the order/numbering used is no way meant to be a position or ranking & is only meant as a writing style.
These are only my personal views & in no way can be considered to be a standard or judgemental call on anyone.

I have had goose bumps watching social network, the part where Zuckerberg takes out his card that says “I am the CEO , Bitch !”. Making money out of doing what you love to do is the primary motive behind every entrepreneur but the real picture is all about hardcore madness & trust in your “idea”. Luckily , I have come across a lot of such awesome ideas which have inspired me & also inspired many ‘a’ like me and that’s why I thought to write about them.
1.Artin Dynamics
Innovation: First Artificial intelligence based start-up from Kerala or even India
Type : Product / R&D
Now, you don’t get to hear about R&D or artificial intelligence a lot and that itself makes these guys stand out from the crowd. They have been given grand’s twice by TBIC for R&D, won hell lot of awards globally and recognized by International community. Ask me what they are doing ? ,well i just know some basic outline. But then team Artin is the most jovial team I have come across and I’m sue anyone who met these guys would agree.
Their latest product Spara looks quite promising and has some very relevant role in power consumption patterns of industries. The team is headed by Nelvin Joseph(@callemeninja),CEO who is a sure surprise to everyone who have met him.Now,let’snot spoil the surprise in case you have not met him, ya ?

2.Innoz Technologies
Innovation: Mobile search engine
Type: product
Probably the youngest entrepreneur I have ever met, the CEO Deepak Ravindran and friends started Innoz in their college days and then, there’s been no looking back for them. I believe they are celebrating their Third Anniversary about these days, so special congrats to the team ! They have themselves deeply rooted into the fast growing mobile arena. Their mobile search app has already been used by Airtel and has also won them many a awards Nationally & Globally .
Now, these guys are seriously persistent at what they are doing and that quality has given them many feats in this short span of time.

3.Dexetra
Innovation: Mobile app that’s based on Intelligence gathering

Now I am sure the app “Friday” which these guys have developed is a sure bet to become something bigger ahead.a team with the right mix of enthu,the CEO Founder Narayan Babu and team sure know to strike the right chord be that in whatever streams they are into. Dexetra is working on a whole lot of interesting things and probably that’s one reason they even got invites to the tech crunch event in the U.S.

4.MindHelix
Innovation : Mobile apps that can make a Bang
Now these guys Bang specialists, be that the launch of their “Tuk-Tuk” meter – an app that checks fares of autorickshawas using GPS or “Sentinel” the app that’s made for women security they sure know how to make the right voices. A young bunch of youngsters who weaved their dream company while at college, these engineers did get a lot of balls moving from there.
Christin George,the CEO of the company is vivid wanderer and explorer himself and is quite on a lookout for anything & everything innovative.
5.Snacos
Innovation : Thinking beyond potato chips as a snack
It’s relatively a new player in the market but Snacos is sure bet ahead. The peanut based snack has a lot riding on it,in day’s ahead.Although the product is not officially launched I came across this, couple of months back. What took me was to see the packaging of the snack that stood out from the crowd.
Run by a very passionate yet subtle gentlemen, Mr.Arun farmfest, the parent company has a lot of plans ahead of its launch.

6.Readers Web
Innovation: Home Delivery of any books you want to read

The guy who started it Casey Nester Fernandez, is an ardent bookworm or probably a book lover that he decided to quit his nice well paid job to start Readers Web. The idea is quite simple ,all you need to do is take a one time membership & dial upto 2 books to your home. No late submission fee or any hassles. Happy news for book lovers !

7.Metro Geometry
Innovation: a blog network spread over different cities & campuses

Now this is one big dream,to have a network of blogs across different cities & college campuses & bring it to one platform. the effort by Kenney Jacob and team who’s been working hard to get things right for many a years is commendable. From Mumbai to Kochi…metro has almost all cities covered under one umbrella !

8.Edu Alert

 

 

 

Innovation: one of its kind platform for education

I have always had a special respect for ideas in education segment and Rajeevnath viswanathan from Trivandrum has just struck that right chord which is a sure bet in days to come. The software he created for schools is an innovation that can change a lot of thing in coming days in education sector.

9.Csharks

 

 

Innovation: Gaming company with a difference

Eldhose Mathew, the founder looks so subtle even while he receives the  Star Entrepreneur Award at Indira International Innovation Summit, Pune for Csharks but that’s him and his team. They have cracked the code quite a few times and the company is a promising brand to lookout for.

10.Logobake

Innovation: a company dedicated to create Logos

When I met Hiran Venugopal and he shared the idea about logo bake I really could not digest much. But he alone have so far gone thee logos jut for me and then i understood that this guy can do some really awesome & vivid logos to an extent that he would even setup a dedicated one stop point just for logos.

 

So that’s it ! If you thing any other companies also fit in this list..feel free to comment !

 

 

 

IT Shops in #Kerala that really knows IT

I was on a spree to find rates of some digital infra,and did try Tweeting the same. To my surprise reply came from an It Shop nearby, @itnetinfocom with the rates of what I wanted.

Now,we don’t have a lot of IT shops/brands in Kerala but a very few that i recall seeing here n there. But only a few of them actually knows IT,non-of these brands are online talking to their audiences except for ITNET which is pretty much active in Twitter.

Anyway, these are three names i recall when it comes to IT shops in Kerala.Please feel free to fill in if i have missed any ….

1)Oxygen
2)ITNet Infocom

3) Online IT Shoppe

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