Social Media Marketing is more than just Fan pages & even Internet:
The term Social Media Marketing seems to be over used these days, there has been people who say its a “fad” , reports on how social media does not really works magic with the consumer behaviour or buying patterns. But all these, reports & talks came cos social media could very well sow seeds of ”the end” for traditional media & marketing practises. Now, that’s what they say!
But forget social networking sites, the term ”Social” is more than just facebook, twitter or even Internet. The biggest & most successful stories of success people & business have this activity “social” much more important than anything. Let’s look back at social networks & consumer purchasing terms before facebook or any networking sites.”Amway” “Oriflame” “Tupperware”…are companies that have risen & creates successful stories out of a “garage”. How ? Social networking and that’s all it’s been for these companies & the million lives it has touched.
Now Social media marketing needn’t necessarily end the dominance of traditional media tools as it is predicted. Every platform that get’s a user time is & always will be worth in terms of marketing campaigns & trust me it’s not the end of traditional media.
Social media has been evolving into something very powerful, but this happen only by integrating it with traditional media.

Often people have mistaken about social media being all about fan pages & followers but the fact it’s more than just that.very few brands have understood the art of Integrating their traditional marketing tools with social media. Integrated marketing is about having a uniform approach to all your marketing collateral/property offline & online.

You can have more insights from my last post.

Originally posted 2011-05-18 01:47:32. Republished by Blog Post Promoter