Every Brands find their way to get placed in the minds of their customers(by hook or crook they day…).At the end of the day reaching out to a mammoth like numbers(in terms of millions that is) is never easy.These are people with unique & different views and thoughts.So how do you connect to them ? Its been Simple ! (Till now) Like say,have a brand ambassador or create a product that creates a new space by itself that customer finds it as a necessity and not as a product(that was the case for Apple Ipod’s).But now,things are not that simple,customers demand more,they are pro-active and they don;t fall for your gimmicks of portraying your product as a messiah or some.
But there is also a another way which is indeed very powerful that you can connect your brand to millions of your customers.And that my matey’s is the way of “Goodness”.Sounds strange ? People out there like to talk about an act of kindness or how you stood out to promote Green.
Yes,I am talking about the “Human” touch campaigns:1)Go Green(save the Earth) 2)Charity(any act of kindness).
Now rather than me going on and on about how these two new marketing gimmicks have been effective can be measured from the fact how Giant Corporate’s have been promoting in such lines.
In India Bharti Airtel has almost bought the “Marathon” as their campaign property and have received very good responses so far. The image of “Go Green” and promoting awareness among people in similar lines have been working well among customers in creating a special kind of affection towards brand.You must have all seen campaigns that says 10% if the bill will be going as for donations and blah blah…Infact these days Archies cards and expressions have been selling their paper cards like that otherwise i rarely find anyone actually buy paper cards.
Now just see how people seem to commercialize the whole act of “Charity” or being Kind.But its in fact good news for NGO’s and other organisations,we all have seen the logo of CRY associated with famous brands.
For sometime,I used to think are these brands in a kind of race.I meant seeing the campaign mode,say for instance the campaigns that Idea Cellular came with were also very interesting and did place Idea Cellular in the minds of customers as a socially responsible brands,for some reasons such associations can sometimes sell your product.
The point is that Being a responsible brand itself creates enough impact among customers for them to use your products and this fact is being utilized well enough but trust me more are still to come…
This is the continuation of the Brand Avatar Series:
Brand Avatar:Part 1,3-D view on changing brand realms
Brand Avatar:Part 2,Tigerwoods,Tendulakar,Angelina..next what ?
Originally posted 2010-01-14 23:39:24. Republished by Blog Post Promoter
Promotion is not just about getting your customer to know your product;those days are goners. Now are the days were you need to ensure that the customers simply fall in Love with your brand. The current market situation and tight competition always puts pressure,but if you really believe in your product/brand then simply follow the universal principle that never fails-the one of ‘Love’!
I am a very romantic Lover(said my ex-girl friend..lol),so this art looks easier for me but how good it is,is for you to decide. So please do drop in your comments on them.
Originally posted 2009-12-17 21:21:19. Republished by Blog Post Promoter
The Brand stories around has always been about innovation in its look and feel. The
earlier strategies were simple,you make your brand look good and appealing. They used to work on having their logos all over the customer habitat. television ads about how you can also be cool using their products. Customers use to fall for that back then.The comapny just had to project the brand as a Life-saver even if it no where in real sense.
As times have changed,so have customer inclination and understanding about brands and to foster these the marketing gurus came up with best solution which has been a very strong fold or say been a battle field for brands since
its been started and that is to have a Brand Ambassador.
Media started to take over the Lives of the common people so much that now the value of brand depends on the celebrity who endorses them.Billions have been floated to pull in the who-is-who to endorse a brand and the only thing that has changed is that now there were a closed set of privileged people who use to get Billions for just saying that they use the product even if in reality they never tried it.But it’s still followed and is in certain cases an un-deniable mode of promotion.People Love celebs,so they will also Love the products they endorse;very Simple logic and it works too.
The Brand stories around has always been about innovation in its look and feel. The earlier strategies were simple,you make your brand look good and appealing. They used to work on having their logos all over the customer habitat. television ads about how you can also be cool using their products. Customers use to fall for that back then.The company just had to project the brand as a Life-saver even if it no where in real sense.
As times changed,so have customer inclination and understanding about brands and to foster these the marketing gurus came up with best solution which has been a very strong fold or say been a battle field for brands since its been started and that is to have a Brand Ambassador.Media started to take over the Lives of the common people so much that now the value of brand depends on the celebrity who endorses them.Billions have been floated to pull in the who-is-who to endorse a brand and the only thing that has changed is that now there were a closed set of privileged people who use to get Billions for just saying that they use the product even if in reality they never tried it.But its still followed and is in certain cases an un-deniable mode of promotion.People Love celebs,so they will also Love the products they endorse;very Simple logic and it works too.
But the question is how long,the trends show that this regime of the celebs will soon end,not very soon though. The brand quotient is shifting from Looks & Feel to more of an Experience these days.Big giants are already shifting their focus from traditional streams to the next Gen models of Social Media.The Brand Passion unlike before is now having a new angle(as shown in the illustration)
The Question is what next ?
This the continuation of the Brand Avataar Series.
Part 1:Brand Avatar,a 3-D view on changing brand realms
Part2: Brand Avatar:Tigerwoods,Tendulkar,Angelina..what next ?
Keep reading more more…
Originally posted 2010-01-08 15:57:44. Republished by Blog Post Promoter
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