“Old is Still Gold”:How Coffee beanz stands symbolic for #cochin ?

Filed under Cochin | My city, Recommended by on November 3, 2010 at 9:42 pm {no comments}

#Coffee Beanz been among the first coffee shops in #cochin and it still stands out to be an iconic figure.I remember this place to be the first hangout to do a DJ setup ! Ah ! Gone are those days,but still the hangout hasn’t lost its charm. I go there every time to have my favorite there “Appam & Kozhi Curry” ! Just love em there ! And yes, I always loved the coffee they serve,”Babba Budhan” being the entry level thing there !

I need not talk more on the ambiance or the food or anything cos am sure you all been there,so guys share the love here ! The place has been very much symbolic for our city,we all know it so now share em folks !
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10 reasons why a visit @lokahcafe #cochin is a good idea !

Filed under Cochin | My city, Recommended by on November 2, 2010 at 1:08 am {3 comments}

@lokahcafe #cochin has been new addition to the NH 47 kitty of Convenience & Quality. And all thanks to @abhibasskoffee ,the guy who runs the show for being so nice and the way he has put his heart and soul in there is simply evident from the way cochilites have been filling up the place ! He’s also been taking that extra effort to make the brand stand out ,the initiative with foursquare is an example ! @lokachcafe is the only place I have come across in #kerala at least to be using the idea well ! See for yourself here.

I was pretty happy to see the Special Offer for foursquare users ! (I been the Mayor at @lokahcafe , so that makes it more special…lol ). Anyway, now I am waiting to see the website of the outlet. Cheers to @abhibasskoffee for his consideration of junkies like us(for the free wi-fi n smoking zone ) and yes,the social media efforts,feels pretty good when a brand interacts with a customer ! Anyway now to the sibject,10 reasons why you should a visit to the outlet would be a good idea !

#1: The place got really Awesome food @ a decent Pricing !
#2: The place got a warm and homely ambience
#3: The Place’s got Free Wi-fi
#4: The Place’s got ample Parking !
#5: The Place got smoking area[;-)]
#6: The Place a happening Joint of the city now !
#7: The Place’s offering good deals for its Mayor’s(Foursquare)
#8: The Place’s got a Cafe as well as a Restaurant(Hybrid model)
#9: The Place’s got some really nice Service Crew
#10: The PLace is recommended by Me(LOL…had to get 10 numbers…..he he he)

Jokes Apart,drop in and you will find the 11′th reason too ! Share em here when you do !
Check out the facebook page here.


Life in a #Metro:#Bangalore

Filed under Recommended by on October 20, 2010 at 8:16 pm {no comments}

Bangalore is one of those places where you could find yourself either at the brim of nowhere or then at the edge of your greatest success ! But all that depends on the way you look at it !

For me,it’s really special to be back here after more than a year,this is the place which shaped a very important thing in my Life.This is where @smiley_card was born ! This is where the #entrepreneur in me took shape. I remember making documents,logo,naming and almost everything of what @smiley_card sitting at a @CafeCoffeeDay here. Now I am back to the same place to expand the portfolio of Smiley ! The city is very fast paced & you can find people who are very much busy to get a breath in this fast pace. For a moment I felt totally lost & an outcast to be here, but then the learning process is fun.

Have been visiting lot of places here,I am so tempted to have “The” Life here.But each day here’s been a delightful and learning experience for me.Having seen the beautiful city & pretty much lost in its traffic gives you enough time to think about yourself. You probably equate yourself to the rest of world,cos that is quite the benchmark set here.

Having said all that,the fast paced Life here just made me think larger than Life about every single aspect of the person in me,of the brand in me,of the entrepreneur in me ! For a city which is has changed all benchmarks of innovation in all possible areas,getting my work done with @smiley_card is not a easy game. Having said that,I am still trying to figure out that missing link ! I am sure given some time I should be able to crack the funda of having things on the move !

The city always been the shopping hub,and to what I see it is going to be that way forever. The strategy adopted by all major brands here mostly custom made for the people here,the customers here seem to be too demanding & get appealed only by innovative stuff ! The normal funda is so out of date here & been talking to a lot of clients here,I just got a feeling that even I need to change my approach.

Anyway each day is been quite an experience & the city with all its pace n glitz is the place you need to be if you are looking for a fast forward button to your Life.
Once you here,you will earn to enjoy the feeling of getting tied up to thinking ahead.

Originally posted 2010-08-04 02:36:52. Republished by Blog Post Promoter

#2 Winning Hearts of the Opposite Sex for Dummies

Filed under Life, Recommended by on October 15, 2010 at 3:13 pm {4 comments}

Gameplan # 2: Confuse em

Now it’s obvious that every time we meet someone our mind try to analyze and build an image of the person. The image is purely based on firsthand experience or say like they say the” First Impression matters” and yes it does. But the fact is, the first impression technique is not all that great way to judge people though it’s like standard thing we all do.

So let’s just play with what’s been nice and standard so far,shall we ? Now the pre-assumed image is based on the body language we give out during the first meeting. So now we know where is the point of impression: the body language. Something we can control,something we can always manipulate.So what do we do with this ? we Confuse them. Make an effort that the person get confused about your body language in such a way that they really can’t assume anything about you. Now this is easy to do, I remember once being introduced to my friend’s classmate. At the first look she assumed that I one of those soft-spoken guy. Well,it was her unlucky day I guess but the first thing I told her was that her butt is beautiful…LOL..you should have seen the look on her face ! I am not saying we should be like an outcast and speak totally wild things,the point is to confuse them about your character so that they don’t conclude a image for you in the first meeting. That female still remembers our first meeting and we’re good friends now.

Now why this is effective is,once a person creates an image he or she is not bothered about what you are deep inside. But when you confuse them,you create curiosity enough to fuel the next meeting to be great experience.The next meeting,she or he will be so eager to understand you as if you’re case study topic for their final year exams.Give it a try,you will know…

You might also want to see gameplan #1.

Originally posted 2010-02-01 11:18:11. Republished by Blog Post Promoter

Brand Avatar:a 3-D view on changing Branding realms

Filed under Advertisement, Marketing, Recommended by on October 14, 2010 at 2:57 pm {13 comments}

Over the years,people,products and services have become more than just materialistic need,Now it’s about the mental feeling that associates with a product/person and we call them as Brands ! Unlike in olden days its simply not enough in creating a good product,there’s more than  just creating an excellent product.So we set out to find the changing perceptions.

What is a Brand ?

Wikipedia says a brand is a distinguishing name and/or symbol, intended to identify a product or producer.i would say things have drastically changed,the term have grown out beyond a materialistic realm

The brand Guru’s would define Brand as a gut feeling about a product or service in customers mind.Like i sad the term has grown beyond the control of a single force,its more people centric or to put in right words the term’s definition now rests in Customers hands.

Now this is really crazy and I mean it when I say that. There was a time when manufacturers or marketing experts used to decide on what a brand is but that ain’t the scenario ahead.The years ahead are going to see more power to the customers and i say that is a very good thing.Its like a brand is what they say “anything that a customer says”-Groundswell.The point is the control about a brand does not lie with the company anymore,they can simply drive or guide & make branding decisions.

The Past

Earlier what a brand is about the TV-ad they make or the kind of money they spend for advertising or promotion activities.The big news was about the ambassador tie-ups they make and people used to love that,they used to use it because a celebrity is endorsing it but all that is soon going to come to an end. Well it’s not that advertising is coming to an end as it is but one thing is for sure that gone are the days of 30 second as slots in television.

Brand stories in the past had these attributes: static,messages,look & feel or in one word it was all about the “transactions”. It was about creating lovely logos,lovely packaging designs and the very punch line said,very static !  People would easily associate with those gimmicks back then.

The Future

It’s not that advertising will have no reach,but what the point i am saying is brands are not about what people need,its about what they want. what we need to understand is that what makes them happy today ain’t gonna make them happy tomorrow and thats where the future tends to take us.

Like I said a Brands definition now rests with the customers and so the future advertising realms are going to be more about relationships. The future is about being dynamic,doing,conversations & most importantly ’experience’ and that’s how a brand can influence the customer community.

I will continue the discussion on the rise of Brand Avatar in the next part of this post. So keep reading. ( Part 1)Looking forward to your valuable vews on the subject to help me continue this post.Thank You…Andrine Mendez

Originally posted 2010-01-04 18:47:15. Republished by Blog Post Promoter

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