Indian Brand in the league of Big Boys: Crusoe

Filed under Marketing, Recommended by on October 9, 2011 at 11:10 pm {no comments}


I have been noticing these creatives in hoardings and print and i been thinking that we have another International brand now standing up to the big boys. the brand placement was simply awesome and the creatives had done justice to the brand message in all the sense.

A little more research into the brand revealed that Crusoe is purely home bred and belongs to Coimbatore based Jagannath textile company . the brand’s unique positioning credits goes to the agency-Black Swan who seems to be have worked right from designing the clothing to designing the packages and even the store format. Select stores are now open in Chennai,Mumbai and soon in a lot of cities.

I spoke to Brand Head and she told me on how her team was playing slow and steady in extending the brand message throughout the country. she said that they saw the void space in the category of premium inner wear and that the space only had International brands taking on to each other like Hanes ,Jockey and so on.It’s a commendable effort and so far the script looks perfect and i’m sure they will re-write some figures in the domain very soon.

Anyway,you could expect more write-ups about team Crusoe because i am likely to visit their facility in Coimbatore and probably talk business too.

I am ‘a Mentor’: “Success for Me = Lives I Influence”

Filed under About me, Life, Recommended by on October 3, 2011 at 8:34 pm {3 comments}

Being the Co-Founder of Smiley Privileges(@Smiley_card) makes each day a learning experience & each moment a graceful one by giving us a team of Young Lads who wants to take no Compromises in their Life with their Dreams. I have had this exclusive Privilege to Mentor such a team past 1 year and honestly,each day inspires me to be a better person,a better Mentor.

Training & Mentor-ship is a standard package,a priceless service for the youngsters associated with us. I am sure @arunbasillal @fahadth7 would agree on that part,just some Lives we have influenced as a team,lead by my colleague Benjith Baaby & Moi ! Our business model makes it mandatory that people associated with us grow individually to be a better person !



I have till date taken sessions for more than 200 attendees,the number ain’t all that big but I Truly feel proud to be among people who Dare to think beyond their present & willing to go to any extent to get what they want in Life. Below are photographs of an excited team after their training session in #cochin.

Most of the sessions I handle has been about personal growth,though we have a work code oriented session based on requirements.The slides below are the ones of the personal growth & this has by far been my favorite. But the best is one is just coming ! All credits to the @smiley_card team in demanding more from me as a Mentor,a Friend & an Individual,Everytime !

Habits

View more presentations from TBS Group.

Originally posted 2010-09-04 01:43:53. Republished by Blog Post Promoter

The brand in making “Kerala”:God’s own country

Filed under Marketing, Recommended by on September 19, 2011 at 10:17 pm {no comments}


Some days back I read on how my government is planning to spend crores of rupees in making the state an iconic brand worldwide. And these guys look quite serious about it, at least the present ruling side knows to market things properly. Be that the 100 day stunt or the vision 2030 that’s been conceptualized, Kerala govt. Lead by Mr.Oomen Chandy has taken the word “Branding” quite seriously. These guys even went all the way to IIM-K to attend classes on “governing”. The CM himself has ensured he has turned no stones unturned when it comes to “Branding” his daily activity be it his Facebook page or his office live video feed or his monthly PR & Media releases on his plans, this guy has turned the brand “Kerala” to really inspirational levels.

It even inspired me to do a 100 day agenda sort of thing in certain projects I am doing. Anyway, the brand “Kerala” is going through a very important phase and even I am trying to use my resources for the same course. My organisation is in talks with government bodies in terms of providing them our expertise & services as brand consultants.And we are really looking forward to bag some of those account soon.

Anyway,I invite your comments on what you think are the best initiatives or what need to be done to make our brand “Kerala” a success world over.We need both government and private players to take part in this too to make it happen.

Deli @Gateway Hotel is worth the drools !

Filed under Cochin | My city, Recommended by on September 19, 2011 at 4:47 pm {one comment}

The Gateway Hotel(a.k.a Hotel Taj) finally offers something that’s quite impressive with its quality & pricing.It’s like they have strike the right balance with this new “Deli” outlet.Impressive yet simple interiors and seating with a classy ambience the brand can offer,the place is worth all the drools.

I visited the place with my friend and was surprised to see the billing,compared to the things we ordered.Though the pastries are like puny in size,the food they serve has its standards.If you want to hangout with friends,there are of course better options in town. But if you want to take out your client/associate for a meeting,something official and less casual;Deli is the place to be.

Originally posted 2010-04-06 20:17:42. Republished by Blog Post Promoter

10 Innovative Start-ups from Kerala

Filed under Recommended by on September 14, 2011 at 9:27 pm {2 comments}

Please note that the order/numbering used is no way meant to be a position or ranking & is only meant as a writing style.
These are only my personal views & in no way can be considered to be a standard or judgemental call on anyone.

I have had goose bumps watching social network, the part where Zuckerberg takes out his card that says “I am the CEO , Bitch !”. Making money out of doing what you love to do is the primary motive behind every entrepreneur but the real picture is all about hardcore madness & trust in your “idea”. Luckily , I have come across a lot of such awesome ideas which have inspired me & also inspired many ‘a’ like me and that’s why I thought to write about them.
1.Artin Dynamics
Innovation: First Artificial intelligence based start-up from Kerala or even India
Type : Product / R&D
Now, you don’t get to hear about R&D or artificial intelligence a lot and that itself makes these guys stand out from the crowd. They have been given grand’s twice by TBIC for R&D, won hell lot of awards globally and recognized by International community. Ask me what they are doing ? ,well i just know some basic outline. But then team Artin is the most jovial team I have come across and I’m sue anyone who met these guys would agree.
Their latest product Spara looks quite promising and has some very relevant role in power consumption patterns of industries. The team is headed by Nelvin Joseph(@callemeninja),CEO who is a sure surprise to everyone who have met him.Now,let’snot spoil the surprise in case you have not met him, ya ?

2.Innoz Technologies
Innovation: Mobile search engine
Type: product
Probably the youngest entrepreneur I have ever met, the CEO Deepak Ravindran and friends started Innoz in their college days and then, there’s been no looking back for them. I believe they are celebrating their Third Anniversary about these days, so special congrats to the team ! They have themselves deeply rooted into the fast growing mobile arena. Their mobile search app has already been used by Airtel and has also won them many a awards Nationally & Globally .
Now, these guys are seriously persistent at what they are doing and that quality has given them many feats in this short span of time.

3.Dexetra
Innovation: Mobile app that’s based on Intelligence gathering

Now I am sure the app “Friday” which these guys have developed is a sure bet to become something bigger ahead.a team with the right mix of enthu,the CEO Founder Narayan Babu and team sure know to strike the right chord be that in whatever streams they are into. Dexetra is working on a whole lot of interesting things and probably that’s one reason they even got invites to the tech crunch event in the U.S.

4.MindHelix
Innovation : Mobile apps that can make a Bang
Now these guys Bang specialists, be that the launch of their “Tuk-Tuk” meter – an app that checks fares of autorickshawas using GPS or “Sentinel” the app that’s made for women security they sure know how to make the right voices. A young bunch of youngsters who weaved their dream company while at college, these engineers did get a lot of balls moving from there.
Christin George,the CEO of the company is vivid wanderer and explorer himself and is quite on a lookout for anything & everything innovative.
5.Snacos
Innovation : Thinking beyond potato chips as a snack
It’s relatively a new player in the market but Snacos is sure bet ahead. The peanut based snack has a lot riding on it,in day’s ahead.Although the product is not officially launched I came across this, couple of months back. What took me was to see the packaging of the snack that stood out from the crowd.
Run by a very passionate yet subtle gentlemen, Mr.Arun farmfest, the parent company has a lot of plans ahead of its launch.

6.Readers Web
Innovation: Home Delivery of any books you want to read

The guy who started it Casey Nester Fernandez, is an ardent bookworm or probably a book lover that he decided to quit his nice well paid job to start Readers Web. The idea is quite simple ,all you need to do is take a one time membership & dial upto 2 books to your home. No late submission fee or any hassles. Happy news for book lovers !

7.Metro Geometry
Innovation: a blog network spread over different cities & campuses

Now this is one big dream,to have a network of blogs across different cities & college campuses & bring it to one platform. the effort by Kenney Jacob and team who’s been working hard to get things right for many a years is commendable. From Mumbai to Kochi…metro has almost all cities covered under one umbrella !

8.Edu Alert

 

 

 

Innovation: one of its kind platform for education

I have always had a special respect for ideas in education segment and Rajeevnath viswanathan from Trivandrum has just struck that right chord which is a sure bet in days to come. The software he created for schools is an innovation that can change a lot of thing in coming days in education sector.

9.Csharks

 

 

Innovation: Gaming company with a difference

Eldhose Mathew, the founder looks so subtle even while he receives the  Star Entrepreneur Award at Indira International Innovation Summit, Pune for Csharks but that’s him and his team. They have cracked the code quite a few times and the company is a promising brand to lookout for.

10.Logobake

Innovation: a company dedicated to create Logos

When I met Hiran Venugopal and he shared the idea about logo bake I really could not digest much. But he alone have so far gone thee logos jut for me and then i understood that this guy can do some really awesome & vivid logos to an extent that he would even setup a dedicated one stop point just for logos.

 

So that’s it ! If you thing any other companies also fit in this list..feel free to comment !

 

 

 

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