1.Be a Content Source
In Social network your influence or reach simply depends on the type of content you share. Now you might be a snack brand, but that does not mean that the content you posts should all be about your product. Social Networks revolve around content & who gives the best content is where people will be. So the prime rule is that you got to generate content relevant to your sector, content useful to your target audiences & content they would recommend to their network.
2. Don’t Hard sell your brand
Now, just because it’s your Fan page does not mean that you need to keep posting offers & details about your product/service. Hard-selling does not work here & doing that will simply turn off your audiences. In social network your post get’s a life span of maximum 6 hours based and what you are posting make a great deal of impact to your target audiences.
3. Conversations
You are on facebook/twitter because you want to engage with your target audience and not to just announce some stuff or posts some random quotes or links. It’s never about how many people like your page or follow you but its simply about how many people interact with you. So you need to ensure posts which encourage such interactions or conversations.
3 Thumb rules for Business in Social Media
IT Shops in #Kerala that really knows IT
I was on a spree to find rates of some digital infra,and did try Tweeting the same. To my surprise reply came from an It Shop nearby, @itnetinfocom with the rates of what I wanted.
Now,we don’t have a lot of IT shops/brands in Kerala but a very few that i recall seeing here n there. But only a few of them actually knows IT,non-of these brands are online talking to their audiences except for ITNET which is pretty much active in Twitter.
Anyway, these are three names i recall when it comes to IT shops in Kerala.Please feel free to fill in if i have missed any ….
1)Oxygen
2)ITNet Infocom
3) Online IT Shoppe
Branding Consultant for Educational Institutions:a hat am all excited to wear soon
I have always wanted to work with Educational Institutions and no better way than to work as their consultant. When I started Saltmangotree ,this was one sector I wanted to give priority and that has reaped me the opportunity to work as the consultant for a premier institute in India. I look forward to work with more educational institutions too & below is a cookbook made specifically for the same cause.
About Saltmangotree
Saltmangotree Creative Marketing Communications Pvt Ltd is based in Kochi & our area of expertise can be termed as “Integrated Marketing”. Our area of work involves :
Digital & Mobile Marketing | Public Relations & CSR | Social Media | Micro Video Ads
Follow God’s own creative agency here on Twitter or Facebook.
South Indian bank is not even on facebook but talks “Next Generation Banking”
South Indian Bank is certainly one of the youthful brands among banking biggies. But for a bank that has the tagline of “Experience next generation banking” ,I certainly doubt if they are serious about that.
Facebook/Twitter or be that any social network sites is no more about next generation. It’s a thing of today and if the bank is any serious about its tagline of being a next generation bank, it need’s to sweat a little in terms of the marketing messages & platforms it uses.
The Next Big Thing:Hospitality & Organized Retailing
Every industry has its peak period! We all heard of the IT Boom, The Real Estate Boom and now it’s time for Retail & Hospitality sectors! I need not boast too much about it since everyone heard about the Big Fat Budget that has been set aside to make things real. If you haven’t I would like to have a dig at some facts here.
Let me start with the ‘Big Fish’,the mighty ‘W’: Wal-Mart will be setting malls in India in association with Sunil Mittal’s Bharti Group. Other international big players like Carrefour, Tesco and Auchan have also shown interest in this industry. Indian retail industry is expected to grow at a compounded growth rate of 11% and will be a $450 billion industry by 2010. DLF will be spending Rs. 1600 crore on developing malls over the next four years.
Reliance Retail is planning to splurge Rs 2500 crore for opening different formats and the Kishore Biyani-
owned Future Group, India’s largest retailer group, will be investing Rs 3600 crore in 100 stores in 30 cities, increasing its retail space from 3.5 million square feet to 30 million sq feet by 2010. Future Group also plans to have 100 Big Bazaars up and running even before Wal-mart arrives in India. Nice welcome that will be for the American giant
Now all those money, ever thought about the potential of this sector ?In a sharp contrast to the retail sector in developed economies, retailing in India – though large in terms of size – is highly fragmented and unorganized. With close to 12 million retail outlets the country has one of the highest retail densities worldwide. For this very reason the potential is too huge.
And how this happened all of a sudden would be the next question that might pop up in our mind! Well Indian middle class now is too ‘demanding’-That’s where it all happened. We all wish to have more choices, best quality and importantly more than just ‘buying’, we want the shopping experience to be entertaining!
Given the size and the purchasing power of the Indian consumer, the road ahead can only get smoother and it is only a matter of time before the domestic retail industry is on par with its western counterparts.
Recession or steep market conditions the Retail & Hospitality sectors by far deals with the basic necessities and hence seldom get affected by such factors. But anyway the good news is that: “Picture abi shuru hi ho raha hai” or simply its all just beginning !
Originally posted 2009-12-07 20:50:44. Republished by Blog Post Promoter
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