@saltmangotree #Kochi,#Kerala 29,Aug: God’s own creative agency wishes its patrons & friends a great holiday season.
Originally posted 2011-08-29 18:58:01. Republished by Blog Post Promoter
Video Content powering your product/content/media ? #advertising #digital @digimatters11
How video content can make your brand/product/content future ready ?
Video is definitely the way ahead, why ahead ? already video contents already start apart when it comes to capturing audiences/users. Why ? there are a lot of reasons, but to sum up let’s just quote that human reflexes react better to dynamic images. So how can you ensure that your brand/product/content can get the maximum out of it ? TVC ads ? product videos ? video blogs? …well all these are quite relevant but that would not leverage the full potential on creating a video content.
Let’s look at different ways in how we you can get the best of all that:
1. Advertising in Video content
a. Advertising in Viral Content
b. Advertising in Interactive content
c. Advertising in Music content
d. Advertising in Product feature content
e. Advertising in Entertainment content
f. Advertising in Infotainment content
2. Converting traditional (verbal) content into rich video content
a. E-paper into a Video blog
b. Audio content into Video content
c. A normal website/blog into video blog or better a DOT TV
d. Magazines into Video feeds/content
3. Advertising/Banking on User generated content
a. Crowd-sourcing your video ads
b. High interactive & flammable campaigns
c. Going mobile
4. Social Media /Integrated Media / Social Video Ads
a. A 20 million normal TVC or a 5 million Viral Video
So these are the way’s by which different products/brands/content can get the best out of the much demanding rich video content platform.
Lucky for you, I will be writing in details on each of the above topics. Till then educate me on your feedbacks/ideas on the topic.
Originally posted 2011-05-21 01:10:43. Republished by Blog Post Promoter
Indian Brand in the league of Big Boys: Crusoe
I have been noticing these creatives in hoardings and print and i been thinking that we have another International brand now standing up to the big boys. the brand placement was simply awesome and the creatives had done justice to the brand message in all the sense.
A little more research into the brand revealed that Crusoe is purely home bred and belongs to Coimbatore based Jagannath textile company . the brand’s unique positioning credits goes to the agency-Black Swan who seems to be have worked right from designing the clothing to designing the packages and even the store format. Select stores are now open in Chennai,Mumbai and soon in a lot of cities.
I spoke to Brand Head and she told me on how her team was playing slow and steady in extending the brand message throughout the country. she said that they saw the void space in the category of premium inner wear and that the space only had International brands taking on to each other like Hanes ,Jockey and so on.It’s a commendable effort and so far the script looks perfect and i’m sure they will re-write some figures in the domain very soon.
Anyway,you could expect more write-ups about team Crusoe because i am likely to visit their facility in Coimbatore and probably talk business too.
Amrutanjan identity makeover : Tough Road ahead for the Marketing team
I was really shocked to google Amrutanjan and to find this whole new look.I even had a doubt that if it was something else and quite rechecked thrice before i came to a conclusion that it was the 118 years brand itself with this brand new look.took some time for me to digest though !
The brand has unveiled a new identity comprising a new logo, a new tagline, ‘ Pure Healthy Essence’, and a different packaging.
Amrutanjan, creator of the pain and congestion management category, has recently gone through re-branding, in an effort to reach out to more consumers across the globe.
The company, which has just completed 118 years of existence, has unveiled a new brand identity comprising a new logo, with the tagline ‘ Pure Healthy Essence’, and introduced a different packaging.
As part of the new branding, Amrutanjan has segregated its current offerings into three sub-brands — ‘Kick Out Pain’ for pain management, ‘Relief’ for congestion management, and ‘Purity’ for hygiene products.
The brand in making “Kerala”:God’s own country
Some days back I read on how my government is planning to spend crores of rupees in making the state an iconic brand worldwide. And these guys look quite serious about it, at least the present ruling side knows to market things properly. Be that the 100 day stunt or the vision 2030 that’s been conceptualized, Kerala govt. Lead by Mr.Oomen Chandy has taken the word “Branding” quite seriously. These guys even went all the way to IIM-K to attend classes on “governing”. The CM himself has ensured he has turned no stones unturned when it comes to “Branding” his daily activity be it his Facebook page or his office live video feed or his monthly PR & Media releases on his plans, this guy has turned the brand “Kerala” to really inspirational levels.
It even inspired me to do a 100 day agenda sort of thing in certain projects I am doing. Anyway, the brand “Kerala” is going through a very important phase and even I am trying to use my resources for the same course. My organisation is in talks with government bodies in terms of providing them our expertise & services as brand consultants.And we are really looking forward to bag some of those account soon.
Anyway,I invite your comments on what you think are the best initiatives or what need to be done to make our brand “Kerala” a success world over.We need both government and private players to take part in this too to make it happen.
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