@smiley_card has commenced its operations at #Cochin,#Calicut,#Trivandrum,#Thrissur,#Kottayam,#Thiruvalla ! Thanks for the support….Long way to go though ! We should cover the entire Kerala by June which also happens to be the month we celebrate our 1′st Anniversary !
Along with update is video we have made ! Its just a initial version ,looking forward to your feedback to make it more exciting.
My work involves meeting a lot of people and sharing my concept of how hospitality and retail business is evolving itself as we move forward. I have a very steadily rising client list and that means a lot of stories to share;good and bad.I would like to just share experiences about one my best client relationship i share,the team at Gokulam Park Inn,kaloor.
Being a Sarovar Portico has its tag may be,but what i truly adore is how the staff,each on of them has understood the word meaning of Hospitality to its very core. From the GM to staff at the lowest level the way they treat you is really something we don’t find everywhere.Noe you might be thinking that all-star rated hotels have good guest relationships.yes,i agree but then being in hospitality business is not just about how you treat your guest alone,its more than that. Very a less people understand that;its like what our great Mahatma Gandhi had quoted that the real character of a person can be judged only by the way they behave to their subordinates or people below them in terms of class. Now i am not sure if that’s the exact quote but then we are all humans and we all value respect from people wherever we go.
May be you’re the guest,may be you are not,may be you came to do business,may be you came for an inquiry at the end of the day,hospitality is a business where you are supposed to treat everyone equals. From my very experience i have seen how people treat when it comes to a stand where we are not their guest. And believe me i have seen the worst scenarios too.
The bottom line is,in real terms Gokulam Park Inn and its team truly stands apart when it comes to beingcordial, professional in all regards.In my experience so far with lot of hospitality clients i have i would rate this as the best so far ! A big Kudos to the GM & the entire team !And of course Sarovar hotels & resorts.
Originally posted 2009-12-25 19:26:26. Republished by Blog Post Promoter
Every Brands find their way to get placed in the minds of their customers(by hook or crook they day…).At the end of the day reaching out to a mammoth like numbers(in terms of millions that is) is never easy.These are people with unique & different views and thoughts.So how do you connect to them ? Its been Simple ! (Till now) Like say,have a brand ambassador or create a product that creates a new space by itself that customer finds it as a necessity and not as a product(that was the case for Apple Ipod’s).But now,things are not that simple,customers demand more,they are pro-active and they don;t fall for your gimmicks of portraying your product as a messiah or some.
But there is also a another way which is indeed very powerful that you can connect your brand to millions of your customers.And that my matey’s is the way of “Goodness”.Sounds strange ? People out there like to talk about an act of kindness or how you stood out to promote Green.
Yes,I am talking about the “Human” touch campaigns:1)Go Green(save the Earth) 2)Charity(any act of kindness).
Now rather than me going on and on about how these two new marketing gimmicks have been effective can be measured from the fact how Giant Corporate’s have been promoting in such lines.
In India Bharti Airtel has almost bought the “Marathon” as their campaign property and have received very good responses so far. The image of “Go Green” and promoting awareness among people in similar lines have been working well among customers in creating a special kind of affection towards brand.You must have all seen campaigns that says 10% if the bill will be going as for donations and blah blah…Infact these days Archies cards and expressions have been selling their paper cards like that otherwise i rarely find anyone actually buy paper cards.
Now just see how people seem to commercialize the whole act of “Charity” or being Kind.But its in fact good news for NGO’s and other organisations,we all have seen the logo of CRY associated with famous brands.
For sometime,I used to think are these brands in a kind of race.I meant seeing the campaign mode,say for instance the campaigns that Idea Cellular came with were also very interesting and did place Idea Cellular in the minds of customers as a socially responsible brands,for some reasons such associations can sometimes sell your product.
The point is that Being a responsible brand itself creates enough impact among customers for them to use your products and this fact is being utilized well enough but trust me more are still to come…
This is the continuation of the Brand Avatar Series:
In Convergence with @Cochinsquare.com,Cochin will soon sing tales of its Un-Heard Hero’s in style.The Award function to be hosted in red carpet style will also see some Live performances.With 15 categories,200+ nominations this is truly one award function we wouldn’t wanna miss.Check it out !
My work involves meeting a lot of people and sharing my concept of how hospitality and retail business is evolving itself as we move forward. I have a very steadily rising client list and that means a lot of stories to share;good and bad.I would like to just share experiences about one my best client relationship i share,the team at Gokulam Park Inn,kaloor./Gokulam%20Park%20-%20Ext.jpg)
understood the word meaning of Hospitality to its very core. From the GM to staff at the lowest level the way they treat you is really something we don’t find everywhere.Noe you might be thinking that all-star rated hotels have good guest relationships.yes,i agree but then being in hospitality business is not just about how you treat your guest alone,its more than that. Very a less people understand that;its like what our great Mahatma Gandhi had quoted that the real character of a person can be judged only by the way they behave to their subordinates or people below them in terms of class. Now i am not sure if that’s the exact quote but then we are all humans and we all value respect from people wherever we go.
For sometime,I used to think are these brands in a kind of race.I meant seeing the campaign mode,say for instance the campaigns that Idea Cellular came with were also very interesting and did place Idea Cellular in the minds of customers as a socially responsible brands,for some reasons such associations can sometimes sell your product.
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