Follow up story:IHG to launch ”Holiday Inn” in Kerala


Kochi, May 4 (PTI) The world”s largest hotel group by number of rooms, InterContinental Hotel Group (IHG), today announced that they would soon be launching their 15th hotel in India, the Holiday Inn Cochin with over 200 rooms.
The 212 room property will provide an open air Infinity Pool, Health Club, Business Centre and a Ballroom with accommodation for up to 250 guests.
Playing host to the diverse palettes of people visiting the city, it will offer a wide variety of dining options all of which offer services for business professionals and casual diners alike, the release added.
For business traveller, the Inn is equipped with conferencing facility.
Additionally, the Work Smart guest rooms have been designed in a manner that allows the guest to work as if he was in his office, the release said.
The IHG owns, manages, leases or franchises, through various subsidiaries, over 4,400 hotels and more than 645,000 guest rooms in 100 countries and territories around the world.
The Group owns a portfolio of well recognised hotel brands including InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites.
IHG has 1,400 hotels in its development pipeline, which will create 140,000 jobs worldwide over the next few years.

Originally posted 2011-05-04 17:47:27. Republished by Blog Post Promoter

Cook Book 2 : Integrated Marketing for Gaming Arcade

Tagem:Branding campaign revisted

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Originally posted 2009-12-23 23:37:51. Republished by Blog Post Promoter

What’s next after Facebook & Twitter ?

“I Google myself all night” is/was Bio given by Arun Basil Lal on his Twitter account and those words always circulate in my head. An Era dominated by Internet & Technology, I the future where Success is no more about how money or position but about influence and power.

I had the opportunity to meet Mr.John Kuruvilla, founder & CEO of Taggle.com and I more than happy that I could acquaint with a person like him. The meeting resulted in a lot of “self introspection” for me and I am still thinking. The big thought for me after meeting him was “what’s next ?”,having started a venture on my own it was important that I answered that question before i could go ahead…

We are in a era where life moves so fast and things are so well connected, gone are the days when influence and power was of a limited reach. Now, all of this is accessible t anyone at any time. Internet has unlocked that very potential virtual door to power and influence. Now the first one to understand this need of the generation is the social networking giant-Facebook.
Facebook & Twitter both are based on the same lines but we seen Facebook going full aggressive about making a user feel his influence in his social network, his reach directly proportional to the number of friends he have and doing all that it takes to pamper a user that “this is it”. A virtual cocoon that it builds are both a mix of reality & virtual which has its own ambiguity a.k.a being influential in facebook has its way of fame but in reality very less of this “fame” is accounted.


But Facebook has done a brilliant job in making people addicted to the influence that it gives to a user.All its functionalities have been designed so well as to ensure that primary thing “social networking like crazy” . Its of course a fact that fame can be accounted as variables of the people you know and of the people whom you know and that’s what “Facebook” is built on.
The future is about ideas like these which gets connected to people, the future ain’t about big show offs and billboards. It’s all about interactions and cult marketing,an era has dawn which measure you by the way you are projected to the masses and such an era calls for ideas that are truly unique and out of the box and with that point un conclusively pondering my mind I am gonna ask myself everyday till i find the answer on”what’s next ? “

Make them Love your Brand:New Concept

Promotion is not just about getting your customer to know your product;those days are goners. Now are the days were you need to ensure that the customers simply fall in Love with your brand. The current market situation and tight competition always puts pressure,but if you really believe in your product/brand then simply follow the universal principle that never fails-the one of ‘Love’!

I am a very romantic Lover(said my ex-girl friend..lol),so this art looks easier for me but how good it is,is for you to decide. So please do drop in your comments on them.

Originally posted 2009-12-17 21:21:19. Republished by Blog Post Promoter

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