I have been noticing these creatives in hoardings and print and i been thinking that we have another International brand now standing up to the big boys. the brand placement was simply awesome and the creatives had done justice to the brand message in all the sense.
A little more research into the brand revealed that Crusoe is purely home bred and belongs to Coimbatore based Jagannath textile company . the brand’s unique positioning credits goes to the agency-Black Swan who seems to be have worked right from designing the clothing to designing the packages and even the store format. Select stores are now open in Chennai,Mumbai and soon in a lot of cities.
I spoke to Brand Head and she told me on how her team was playing slow and steady in extending the brand message throughout the country. she said that they saw the void space in the category of premium inner wear and that the space only had International brands taking on to each other like Hanes ,Jockey and so on.It’s a commendable effort and so far the script looks perfect and i’m sure they will re-write some figures in the domain very soon.
Anyway,you could expect more write-ups about team Crusoe because i am likely to visit their facility in Coimbatore and probably talk business too.
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