About Andy

Entrepreneur,Vj,MC,Marketing Consultant,Think tank i play a lot of roles in my Life.I enjoy what i do and that i believe is my strength.
Website: http://www.andrinemendez.com
Andy has written 139 articles so far, you can find them below.


The first Food Court of Kerala makes a big statement-@hotelAbad

Filed under Cochin | My city, Recommended by on November 15, 2011 at 12:29 am {no comments}

Have you been to Abad Food Court at Abad Nuclues mall,Maradu #kochi #kerala ? Well, I have and found it quite a refreshing one – It’s bigger,better & more impressive !

The place is huge,at least 4 times of what they have in Bay Pride Mall & unlike The Oberon Food circle they have kept it “Simple”,the interiors & the ambiance.They have a separate Kids section,a trend of that real players have been following ! I needn’t say a lot on the Food that they serve as Abad has always had the best kitchens in the neighborhood.

What I loved about the place,is that’s it’s a very calm place ! Easy to settle & move around ! Thumbs up to the property ! Some photo’s I clicked on my HTC is shared !

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Originally posted 2010-12-04 17:16:43. Republished by Blog Post Promoter

The Rumore @ St.Teresa’s College:Social Media Goof Up #cochin

Filed under Recommended by on November 8, 2011 at 12:11 am {no comments}

@Colorsorg just get’s Exciting everyday,now with the Campus Connect Initiative,The Rumore we are just ensuring that the student community also is given a space for Good Karma.The First Session is on “Social Media Vs Traditional Media”,this Friday 17′th September at St.Tereas’s College,Cochin,#Kerala.The Registrations are nearly closed,but we still have few seats remaining. There is a Rs.100 registration Charges,Rs.50 for St.Tereas’s students ! You can get in touch with contacts given in the poster in-case you get yourself missing somewhere.

Program Details:
Venue:Seminar Hall,St.Tereas’s College
Time: 10 a.m

You need to occupy your seats by 9:45 a.m !
Kenney Jacob ,a social Media Evangelist will be shedding his vision on the industry and how close our Lives are connected how we can Leverage the best out of it.

Sidharth Vijayan ,avid Blogger & a stand-up comedian will be talking on the career perspective and how social Media is going to Kill Traditional Media !

So come,Interact,Learn,Meet a bunch of Exciting People & YES ! Spread the rumor !

Download The Rumore profile from here or view it online here.

Originally posted 2010-09-16 10:51:47. Republished by Blog Post Promoter

Bad Boy Google !

Filed under Recommended by on October 31, 2011 at 11:05 pm {2 comments}

Now this is really funny ! #Google playing dirty here….. All is fair in #search #engine War I guess !

Originally posted 2010-01-28 17:05:33. Republished by Blog Post Promoter

Video Content powering your product/content/media ? #advertising #digital @digimatters11

Filed under Marketing by on October 17, 2011 at 9:52 pm {2 comments}

How video content can make your brand/product/content future ready ?
Video is definitely the way ahead, why ahead ? already video contents already start apart when it comes to capturing audiences/users. Why ? there are a lot of reasons, but to sum up let’s just quote that human reflexes react better to dynamic images. So how can you ensure that your brand/product/content can get the maximum out of it ? TVC ads ? product videos ? video blogs? …well all these are quite relevant but that would not leverage the full potential on creating a video content.
Let’s look at different ways in how we you can get the best of all that:
1. Advertising in Video content
a. Advertising in Viral Content
b. Advertising in Interactive content
c. Advertising in Music content
d. Advertising in Product feature content
e. Advertising in Entertainment content
f. Advertising in Infotainment content

2. Converting traditional (verbal) content into rich video content
a. E-paper into a Video blog
b. Audio content into Video content
c. A normal website/blog into video blog or better a DOT TV
d. Magazines into Video feeds/content

3. Advertising/Banking on User generated content
a. Crowd-sourcing your video ads
b. High interactive & flammable campaigns
c. Going mobile

4. Social Media /Integrated Media / Social Video Ads
a. A 20 million normal TVC or a 5 million Viral Video
So these are the way’s by which different products/brands/content can get the best out of the much demanding rich video content platform.
Lucky for you, I will be writing in details on each of the above topics. Till then educate me on your feedbacks/ideas on the topic.

Originally posted 2011-05-21 01:10:43. Republished by Blog Post Promoter

Loose Control = Happy : When was the last time you were Happy ?

Filed under Life by on October 10, 2011 at 9:27 pm {no comments}

Now,often is Life we come to a situation where we think on the big question -” Are we doing the right thing ? ” OR ” Are we making a wrong/bad decision ? “. Now think this,Who decides whats right or wrong ? who makes the call here ? I am sure this is one question we won’t have one correct answer but instead hundreds of opinions. Often in Life we are bound by a set of rule book which we ourselves don’t have a reasoning. Rules in my opinion are just a way of holding back on your happiness or may be a way of finding happiness. It’s pretty an irony how rules can make you a slave of your own world and also how it can set you free at times.

Have you noticed that in Life ,the only thing that consistently can get you excited is taking a break or breaking one of those rules or just loosing your control.Now,I really have no logical explanation to support all this but loosing control mostly feels close to heaven and I am sure its all the same for us. We tie up ourselves with rules and commitments which sometimes pose no logical reasoning to be there like that.

Often we create a cocoon of rules,I have had my share in having one golden rule and that is to have none…LOL..well Rules sucks mate. Trust me on that.There is no right and wrong or bad and good,its all just made up fuss of the social creature inside us. Why to have rules,when they can’t keep you happy,rules they say are meant to keep things intact and in a proper system !! Ahh ! Screw it…One life,Live it Large folks !

Originally posted 2010-03-02 01:59:35. Republished by Blog Post Promoter

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