It’s true that as Lifestyle changes so does our spending ways but the only thing that never changes is the ‘Pain‘ we have in spending ! LOL ! i mean we’re not talking about buying the basics here ! The area i am talking is the eat-outs,the holiday package, the luxury spa, 5-star hotels,luxury items,branded clothing and accessories and so on. The needs of the rising middle class and above are a lot in spite of  very limited growth in their financials. So fellas we need a solution for it,there is always the easier ones like go for cheaper stuff and leave aside the Brand consciousness,the quality,the comfort and blah blah  ! i mean its like telling our kids,boys you don’t have to work hard or thrive too much to excel because there is always the cheaper option a.k.a Downgrade your Lifestyle.

People who belong to the above category could exclude themselves from what we’re about to discuss here ! As for the rest of them we have a solution-a Privilege card or a Discount Card ! Now this is a term not much heard in real sense and for the same reason i had asked few of my friends on why Discount cards never worked and the answers i got were:

@abbiii Not heard more about discounted card which has more than one retailer, but one thing i can say is lack of promotion.

@fahadmethar to be honest i dont know!! .if i would have known that, u could have seen me as the best seller in india… #discountcard

@SudheshNair Discount Cards- One main reason may be lack of awareness about it. Many people dont know wat exactly r discount cards.

But believe me there is a space very much open and in recent times we have seen a lot of such cards http://privilegecard.in & http://www.dineclub.in being few examples,but what is missing is the awareness among people on how much these things are useful or may be by the time people are convinced the companies might run out of their resources. Either way as the post title would suggest in the time of high spending being an  unavoidable commodity Discount cards sure going to be an Aspirin !

i myself am working on creating a similar concept and it’s already 6 months old and now in expansions phase. Do get me your views on the above discussion and www.smileycard.in,my pet project !

Originally posted 2009-12-08 23:29:38. Republished by Blog Post Promoter