About Andy

Entrepreneur,Vj,MC,Marketing Consultant,Think tank i play a lot of roles in my Life.I enjoy what i do and that i believe is my strength.
Website: http://www.andrinemendez.com
Andy has written 139 articles so far, you can find them below.


If Barista goes social with @saltmangotree #socialmedia #marketing

Watch the most Awesome client pitch ever made for a #digital activation by @saltmangotree . You may click here too to watch the video.

BarCamp #Kerala V8.0

I should be handling a session,though this is my first BarCamp I know I am going to have a good time here !
Hope to see ya guys there.If you like the the topic I am talking about you can vote by clicking on the image above.

Originally posted 2010-03-15 23:23:31. Republished by Blog Post Promoter

Chapter #5:Winning Hearts of the Opposite Sex for #Dummies

Gameplan # 5: The Touch

Now this is really getting interesting,Ain’t it mate ? Now this is like the penultimate moment of establishing your intention that “You are the Man“(vice-versa). Now by The Touch I don’t mean of starting anything bigger here folks. Now that you have created the kind of curiosity its time to hit hard. I am sure you all have heard of the campaigns once launched my a Automotive giant which said “Touch n Feel “,now what I wanted to say is that its a universal fact that a Touch can change a lot of things.Our sensory parts are much more a powerful tool than we think;it can sometimes work wonders. The point is much more than any sorts of emotional or physic games a physical touch can establish what other ways can’t.


Now that you have build curiosity in the mind of the opposite sex,its time you establish your intentions of being a strong and caring person. Now all you need to do for that is The Touch. Now be careful because its effective counter wise too.Now by a touch all I mean is any kind of physical contact. If he/she feels becomes comfortable about this part,then trust be you both are going to make a great relationship whatever that be. Well now I’ll try making it simpler,say an instance that you guys are walking in crowd or crossing road try to make a physical contact which communicates the ” I Care factor”.

Every time I meet a female,I use this as a shortcut to building a quick rapport. The Touch can have lot of implications which we cannot calculate but we can always play with it. It might be something like holding her hand and looking at that beautiful watch of her(even if it’s not …LOL) or may be holding her hand while walking in a crowd. When guys meet we shake hands at each other,ever thought why ? Simple ! The Touch is a supreme weapon of building relationships;That’s why.

So now that you got the point,give it a try but be careful that The Touch doesn’t give ya a Blow ! LOL

In case you missed out the previous chapters click here for Chapter 4.

Originally posted 2010-02-23 13:33:06. Republished by Blog Post Promoter

Slow and Steady wins no race these days !

We all have heard of the wise saying “Slow and steady wins the race“. The proverb itself sounds a distant reality now,as now these rules don’t apply anywhere. Life these days can be said in three simple terms “Fast,Good and Cheap“.Be that any walks of Life:career,relationships or anything. The above said words hold very well. I would say the syllabus has changed now(LOL…love this phrase..happened every  time during my curricular age). The story of the Tortoise defeated the rabbit won’t be anymore applicable,sort of …

We all heard the story,of how Tortoise won over the Rabbit with his slow & consistent effort but those day’s are now goners for sure.Now to win anything in Life we ought to be fast,good & cheap(economical is what i mean here). Just putting it in general sense. An organisation will hire you only if you’re Fast in what you’re doing,Good at it and you come at a special price tag. You design a product,the market will accept it only if you get things done quickly before others and that your product should be cheap.So being steady and slow in what you’re doing in going to only ensure that you have competitors doing what you do much faster and better than you. I am not against finding excellence in what you do,but the time frame to obtain excellence should be reduced is what I push here.Don’t give space for others to copy what you do,let them follow you but don’t let them copy.

You got to be “Fast,Good and Cheap”….

Originally posted 2010-01-10 19:21:25. Republished by Blog Post Promoter

Eastern Condiments Adultery Case & Use of Social Media : The Real Story behind the fudged news


I was surprised to see how Eastern Condiments, a brand we all have looked upon as proud #keralites was eating the wrath in social media based on a biased reporting that happened in a local newspaper article here. There was even a blog reporting the issue as social media took the front run on spreading the news like wildfire. The report from the local #malayalam daily originated surprisingly from a user in Bahrain,you could find it here.

 

Some surprising facts here is that no main-stream media reported this & it was just reported in one or two local newspapers and again this was shared from an account in middle east.

Now there has been claims of a PR stunt & media supporting cash rich barrels but clearly there’s a lot of noise out there. You just need to listen to the right ones.

Now Eastern,exports a lot of their products to foreign countries and however loose the Indian norms be we are all sure that foreign norms ain’t got a tiny spot or a loophole.

So what I understood after a little of googlin around & reading some stuff from the company’s official page is that,it looks a fudged news !

But my greatest take away from this is how the whole thing took a huge turn on #socialmedia & how the company has been working around to communicate & address to the consumers through #facebook.

You could find the official statement of the company from its official facebook page which went live very recently.

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