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Image courtesy: The Hindu
a follow up with my previous article on how the Brand “Kerala” is taking shape,I am so happy that this also happened soon after that. The launch of the logo of the “Emerging Kerala 2012″ summit which is to happen in Kochi. The Chief Minister, Mr Oommen Chandy, after unveiling the logo said that positive and result-oriented approach was needed to ensure that ‘red tapes’ don’t choke investment flows into the State.Some excerpts from the press release here:

BRANDING EXERCISE

The State Government has also launched a major makeover exercise to position itself as an attractive investment destination.

Accordingly, the State is being branded as ‘Emerging Kerala’ with the professed aim of making it the ‘Investors’ Own Destination.’

Meanwhile, the Chief Minister said that the State Government was looking forward to the three-day event being organised by the Kerala State Industrial Development Corporation (KSIDC) in Kochi with enthusiasm.

The event would seek to showcase investment opportunities available here and advertise to the world its state of readiness to receive investors.

WORLD BANK STUDY

The Global Investors Meet held in 2003 when Mr A. K. Antony was the Chief Minister was the first step in this direction.

The World Bank had found after a detailed study in 2005 that Kerala was the second best investor-friendly State after Karnataka.

But the State lost the ranking in the subsequent World Bank report that was out in 2008, the Chief Minister said. In the infrastructure sector, it has all been a tale of missed opportunities.

He also sought to criticise the media for lamenting that much sought-after and exclusive railway zone had eluded the State during the high-level talks with the Union Railway Minister here on Monday.

“The decision to create the post of Chief Administrative Officer here is the first step in this direction”, he pointed out.

Originally posted 2011-09-20 22:10:49. Republished by Blog Post Promoter